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Follow our simple guide to creating a professional-looking and performance-driven webinar

How to create a webinar

The Content Marketing Institute discovered that 73% of marketers felt video would be even more relevant to their business come 2022 than it was in 2021. Furthermore, a poll taken in November 2022 revealed that 60% of marketing professionals were employing webinars as a form of communication with great efficacy – 85% of survey participants seeing it as an effective way to connect to audiences.

This guide is designed to assist all professionals in creating webinars that are of the highest quality possible.

Forrester Research has found that employees are three-quarters more likely to watch a video than read a document, email, or online article. Webinars present organisations with an effective way to both reach out externally and communicate their strategy internally. Such digital platforms enable companies to create an interactive environment, while allowing employees to take part regardless of their location. However, some issues can arise when setting up a webinar campaign from the ground up.

Demonstrating to executives that webinars have the potential to generate a lucrative return on investment can be challenging. However, organisations that invest in webinar technology and resources are likely to reap rewards with increased customer engagement and satisfaction.

  • Demonstrating to executives that webinars have the potential to generate a lucrative return on investment can be challenging. However, organisations that invest in webinar technology and resources are likely to reap rewards with increased customer engagement and satisfaction.
  • If you wish to encourage participants on your webinar to contribute, there are a few tips you can employ. Firstly, be sure to set the tone for the webinar: let guests know that their opinions are appreciated and valued. Secondly, invite them to ask questions or make comments throughout the event. Lastly, ensure that you provide plenty of opportunities for people to contribute – create polls or surveys during the webinar which will spark engagement.
  • No matter what format you choose, it’s important to recognize the basics that will make your webinar a success.

Hosting webinars can be hugely advantageous to any organisation, but management may require convincing in order for them to allocate budget for something they are not familiar with. Thankfully, there are many compelling reasons that support the use of webinars which can bolster your argument.

Webinar events offer a greater reach for potential attendees, as commuting times and distances are no longer a barrier. Overnight stays can also be avoided while allowing people in different countries and time zones to join. Plus, you can save the video of the event on your site so that anyone who wasn’t able to attend can watch at a later date.

A webinar is an opportunity to showcase your command of a certain topic. Bringing in experienced professionals to contribute and offering an exhaustive take on a topic demonstrate your authority in that field, making you the go-to source for that subject.

Audience members need to actively participate in order to make the event successful. Engagement is key for creating an environment that encourages individuals to get involved, be vocal and get the most out of the experience.

Using webinars for internal or external communications effectively grabs the audience’s attention and conveys the message in a memorable way. By asking questions, creating polls, and allowing attendees to communicate with each other, audience involvement is heightened and the information will be better received.

When viewers interact with a speaker during a webinar, it can help to create a strong bond between the speaker and the audience. Through sharing ideas, experiences, and thoughts, this human connection can deepen trust in what is being said, whether it is an external audience of investors, clients or journalists, or an internal meeting. The ability to build such relationships through webinars provides great value.

By holding a webinar, you can reduce the cost of organising your event compared to a purely physical one. With a hybrid approach, the cost of hire fees, refreshments and materials for handouts is significantly lower as is the expense associated with transporting delegates to the gathering. It also means fewer travel costs for those who do not need to be there in person.

Comparing webinars and in-person events can help you decide which type is best suited for your organisation. 

You can run your event from the convenience of your own office – free of charge – or alternatively, take advantage of the low-priced, high-spec webinar studios provided by 247Webcasting in several locations throughout Europe & the US.

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