10 Common Webinar Mistakes

There is more to a successful webinar than just a great presenter and his attentive audience. It all starts with careful planning, followed by proper execution to keep audiences engaged and interested, while providing value even after a scheduled presentation. In order to maximize the possibilities of a successful webinar, you should be aware of and avoid these 10 common webinar mistakes: (1) Not sending email notifications for your…

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Webcasting for Law Firms

Lawyers should showcase their expertise to prospects and clients in an innovative way in order to stand out. Using webcasts enables them to effectively and efficiently do so, while also marketing themselves and distributing content. Furthermore, webcasting platforms allow law firms to gather valuable information that can be used in business development endeavours. Today, webcasts are among the top ranking marketing tools since they are highly effective for marketing…

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Webcasting for Life Sciences Companies

Medical practitioners and health care providers know the importance of using the internet for getting readily available information. However, life sciences companies take the brunt of the negative effect of this scenario especially when more and more of their target customers are being driven by increased global competition, decreased budgets, and declining sales force. Many life sciences companies often find it difficult to engage with healthcare provider and medical…

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Webcasting for Financial Services

Financial institutions always have crucial decisions to make and serious communication challenges. Among them are the mandatory trainings and recertification they need to provide to their certified employees, and ensuring that there is a continuous stream of company information and updates to their staff and partners. They also require an aggressive external communications approach to update clients and prospects on investment opportunities, market conditions, and new services. Financial institutions…

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Webcasting for Accounting Firms

Webcasting has become an important tool for accounting firms to communicate with their customers, partners, employees, and prospects. Small to large accounting firms are using webcasts for a number of applications such as CPE (continuing professional education), training, corporate communications, and marketing. Webcasting and virtual presentations allows you to engage, interact, and customize user experience. And since these presentations are live and run in the cloud, attendees can access…

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Benefits of On-Demand and Simulive Events

Developing superior webcasts for marketing, sales and training purposes take time, money and energy. The current options you have from a webcast provider will help determine if you can extend the life of your presentations in such a way that you reach more audiences and succeed at lead generation. Delivering valuable content is, of course, your primary goal whenever you create webcast presentations. But looking at alternative methods in…

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PowerPoint Best Practices

There are epic webcasts and there are failed webcasts. These things happen even to the savviest production crew behind a presentation. Let’s not forget that it’s not always ‘a walk at the park’ to produce epically flawless webinars. It takes time, money and energy for every webcast presentation to work as planned. But some things can go wrong that are beyond the production team’s control. From the audience’s point…

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Engaging Your Audience

A well-planned webcast must be able to generate leads through proper audience engagement since this is the necessary step towards nurturing your audience. Your primary aim is to increase audience engagement by focusing on audience interactions, first and foremost. These are the tools or elements used in webcasting platforms in order to get the audience’s participation during and/or after the presentation. This is part of the nurturing process that…

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Deliver Messages Effectively Through Webinars, Interact with Your Audience and Access Reporting Metrics

Webinars are among the best marketing tools of today. Many companies are already using this powerful platform in lead generation and qualification. However, there’s a lot of competition since more and more companies use it on a regular basis. By capturing and retaining the attention of your targeted audience, you lower the risk of losing them to your competition. In order to keep your audience glued to your webinar,…

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Industry takeover: The Rise of PAYG Webinars

Welcome to the next generation of the old-school professionalism. Gone are the days of the “elite” looking after the “elite” with the top-tier tools having top-tier tags (price that is). We found the leap between “that’ll do” platforms and the platforms that offer everything you need to just be too far apart, even if on the break down on review, it was even slightly feasible, you then have to…

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