Fall in love with webinars (again)

Find out why webinars are experiencing an upward trend If you are amongst those who have never tried or even considered running webinars for your marketing, now is the time to break the habit. This marketing powerhouse has overtaken whitepapers as the number one lead generation asset for good reason. The insight and output webinars produce are unmatched and give organisers a competitive edge. We have compiled what you…

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Strategies to Entice Webinar Attendance

The Attendance Challenge, a typical open call for a webinar will only bring in a 33 percent attendance rate. It is only when a targeted audience has been reached that this rate goes up to 65 percent. Moreover, of the people who register for a webinar, only 40 to 60 percent actually make it. Most B2B marketers who use webinars are of the opinion that these numbers have to…

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