33 key metrics for companies of any size Successful marketing and lead generation rely heavily on data and metrics. Webinars provide more metrics than any other marketing asset. But which metrics should you track? Knowing which metrics are available and why they are important are two of the major starting points. The Ultimate Guide To Webinar Metrics highlights 33 metrics that modern marketers rely on daily and explains why…
Knowing what your webinar attendees expect is the key to meeting their expectations. As marketers, it is too easy to focus on our own expectations and forget about our prospects and customers. In this guide we look at the webinar attendees’ expectations during the: Pre-webinar phase In-webinar phase Post-webinar phase And we also consider what your attendees’ overall expectations are for your webinars. Download this useful and eye-opening guide…
Generate more than just leads Running webinars is about more than just generating leads. These leads need to turn into revenue for marketers to justify the spend and contribute to the organisation’s growth. Even the best webinars perform better when they are truly integrated with other marketing and sales processes. It is a complex, but profitable task. It will set your organisation apart from many of its peers and…
Don’t be restricted by subscription models Whether it’s your music, file storage or your razor blades, everything, including webinars, is now available via a subscription model. But many companies, who would prefer not to be restricted by annual commitments, are seeking the option to purchase webinars on a pay-as-you-go basis. This choice often forces companies to settle for second best, while the market-leading webinar providers prescribe annual subscription pricing…
79 must-do points before running your webinar Check lists are the unsung heroes of a job well done. Webinars, with their live days and many moving parts, are prime candidates for a good check list. Webinar organisers would do anything to avoid panic in the days and hours leading up to going live. We’ve done the hard work for you. In this comprehensive 79-point webinar check list you get…
A 10-Step Guide To Getting It Right First Time Content is at the core of modern marketing. It is the foundation for effective inbound marketing, lead generation, and the prospect’s journey from self-education to a willingness to engage in a sales conversation. Webinars are core contributors to your content marketing strategy. Their correct integration significantly increases the likelihood of success and provides the foundation for improved lead generation and…
Inbound marketing and webinars are the perfect matches for the modern marketer. The impact webinars have on your inbound marketing strategy is significant. Find out more in this whitepaper. Content drives inbound marketing, and webinars are the most sophisticated marketing content type available to marketers today. In this whitepaper, we investigate how webinars contribute to inbound marketing success. In particular: How webinars help to create more content How webinars…
Nurture Sales Leads Throughout The Entire Sales Funnel By Using Webinars The vast majority of your prospective customers choose to self-educate before they engage in a sales conversation. Providing them with informative and helpful content during each stage of the buying cycle is vital. Webinars allow you to engage your prospects during each of the sales funnel stages. Download this whitepaper to find out more about: What the different…
Practical Insight And Tips For Lead Generation Webinars No other marketing asset is more engaging and interactive than a webinar. The result is granular analytics and insight into your prospects’ interests and their readiness to buy. Download this whitepaper now and you will get: Insight into why webinars outperform other lead generation tactics Five reasons why webinars are perfect for lead generation Five practical tips to get started with…
Not All Webinars Are Created Equal – The Ultimate Guide To Picking The Right Type Of Webinar Knowing how webinars help drive leads through the sales funnel and picking the right type of webinar, is vital to successful lead generation. This guide helps you decide when to use each type of webinar, including by: Type (audio vs video) Timing (live, on-demand, simulive) Format (type and number of presenters) Accelerate…
