33 key metrics for companies of any size
Successful marketing and lead generation rely heavily on data and metrics. Webinars provide more metrics than any other marketing asset. But which metrics should you track? Knowing which metrics are available and why they are important are two of the major starting points.
The Ultimate Guide To Webinar Metrics highlights 33 metrics that modern marketers rely on daily and explains why each of them makes a difference to your marketing. These metrics are split into three categories:
• In-webinar metrics
• Webinar-influenced metrics
• Webinar benchmark metrics
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