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HYBRID EVENTS: What they are and how to use them to maximise your event’s reach

Believe it or not, we at 247 Webcasting love physical events. As much as we live and breathe webinars and virtual events, there’s nothing quite like the buzz and atmosphere of networking with like-minded professionals in a stylish venue. Plus, you might even get some sandwiches!

But we increasingly see companies missing out on the easiest event win of all… and that win is to make all of your physical events a fully-engaged Hybrid Experience.

By aligning your event with a custom-built webinar, you really can have your sandwich and eat it too!

webinar console

As wonderful as live physical events are, there’s no denying the fact that their reach is highly limited. From the venue capacity, to transport links, to travel restrictions, to your clients’ home location, you are hindered by a large number of factors as to who can actually attend.

By opting for a Hybrid set-up – where you run a highly engaging webinar at the same time, live streaming your event content – you can not only maximise your outreach, but you would capture the data and engagement of all those clients and prospects who were not able to attend in person.

What better way to truly maximise the ROI on your overall event budget, and allow you to re-engage with both the physical and virtual attendees at a later date; as the whole event is hosted “on-demand” for 12 months thereafter.

The short answer is ‘very easily’. By utilising our Broadcast Video capabilities, and employing the services of either our 247 approved A/V team, your in-house experts, or the venue’s own A/V crew; you simply introduce a camera and microphone set-up on-site the day before your event, and we have it all ready to roll an hour before your event goes live

Your 247 Webcasting dedicated Webcast Manager then liaises with the onsite producer, they connect the encoders, and you’re ready to live stream the whole event!

We can accommodate (or provide) anything from a single static camera and a room mic, all the way to a studio production multi-camera crew, with lapel mics and audience boom.

On the webcast side, you still have full-service support from your Webcast Manager, and we will be capturing all that valuable online-attendee data for your post-event follow-ups.

What if you have multiple sessions, with numerous speakers, over a number of days? Again, this is absolutely no problem; we can set up multiple webinar feeds and design your very own custom registration page, enabling people to register for which sessions they wish to attend in a single form!

Put simply, Hybrid webinars are the perfect way to turn your localised event into a globally-accessible online experience.

No matter what your ultimate event goal is, be it lead generation, sales conversion, information dissemination, town hall voting, or simply success recognition, one thing is clear; Data is King.

But something that oft goes un-considered is maximising the engagement and data capture of those attendees who are actually right there in the room.

We have the ability to build you a webinar for your physical attendees to log-in to, so they can engage with downloadable resources, presentations, live polls, surveys, and submit questions, all while watching the action live and in-person!

By simply scanning a QR code, your physical attendees can access a ‘non-streaming’ version of the webinar platform, enabling them to interact with a huge variety of engagement tool options – bespoke built to your requirements. Any and every click, download, question and interaction are fully-recorded by the same detailed reporting and analytics tool as the online audience.

Not only does this save you the time and expense of correlating data from both virtual and physical audiences, it also means you can avoid paying for costly third-party data collection options on-site.

Simply put, we don’t know!

Maybe it’s because people didn’t realise the true benefits of online engagement, until we all had to adapt and operate within a world governed by stringent travel and in-person mixing restrictions; but now, as the wonderful world of in-person events re-opens, there really are no reasons why you shouldn’t go Hybrid with your events.

When you look at the costs associated with organising and hosting a physical event, the additional outlay required to turn it into a Hybrid experience is minimal, and yet the benefits are monumental!

Increased engagement, heightened brand awareness, in-depth data capture, prolonged on-demand exposure, and expanding your event reach to a global audience… the future is clearly Hybrid.

No, not at all.

Just like we said at the start of this post; people LOVE attending physical events, and if an attendee wishes to attend live, then the option of online attendance won’t deter them. Webinars will never replace real-life human interactions; they simply enhance the business applications, data capture and effectiveness of those interactions.

And once you’ve sent out all your live attendance invites and received your RSVPs, you can simply invite those who – for whatever reason – are unable to attend, to your live stream webinar.

What’s more, you can send everyone (whether they attended online, in-person, or not at all) a post-event invite to view the on-demand version of your event; with all captured data automatically uploaded to your reporting and analytics tool.

It’s not often you get offered three bites of the event cherry (or sandwich!), but that’s what Hybrid offers.

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