Author Archives: stuartperkins

Generate more than just leads Running webinars is about more than just generating leads. These leads need to turn into revenue for marketers to justify the spend and contribute to the organisation’s growth. Even the best webinars perform better when they are truly integrated with other marketing and sales processes. It is a complex, but profitable task. It will set your organisation apart from many of its peers and…

Don’t be restricted by subscription models Whether it’s your music, file storage or your razor blades, everything, including webinars, is now available via a subscription model. But many companies, who would prefer not to be restricted by annual commitments, are seeking the option to purchase webinars on a pay-as-you-go basis. This choice often forces companies to settle for second best, while the market leading webinar providers prescribe annual subscription…

Practical Insight And Tips For Lead Generation Webinars No other marketing asset is more engaging and interactive than a webinar. The result is granular analytics and insight into your prospects’ interests and their readiness to buy. Download this whitepaper now and you will get: Insight into why webinars outperform other lead generation tactics Five reasons why webinars are perfect for lead generation Five practical tips to get started with…

Nurture Sales Leads Throughout The Entire Sales Funnel By Using Webinars The vast majority of your prospective customers choose to self-educate before they engage in a sales conversation. Providing them with informative and helpful content during each stage of the buying cycle is vital. Webinars allow you to engage your prospects during each of the sales funnel stages. Download this whitepaper to find out more about: What the different…

Not All Webinars Are Created Equal The Ultimate Guide To Picking The Right Type Of Webinar Knowing how webinars help drive leads through the sales funnel, and picking the right type of webinar, is vital to successful lead generation. This guide helps you decide when to use each type of webinar, including by: Type (audio vs video) Timing (live, on-demand, simulive) Format (type and number of presenters) Accelerate your…

Find out why webinars are experiencing an upward trend   If you are amongst those who have never tried or even considered running webinars for your marketing, now is the time to break the habit. This marketing powerhouse has overtaken whitepapers as the number one lead generation asset for good reason. The insight and output webinars produce are unmatched and give organisers a competitive edge. We have compiled what…