Generate more than just leads

Running webinars is about more than just generating leads. These leads need to turn into revenue for marketers to justify the spend and contribute to the organisation’s growth.

Even the best webinars perform better when they are truly integrated with other marketing and sales processes. It is a complex, but profitable task. It will set your organisation apart from many of its peers and create a competitive advantage that is difficult to beat.

In this paper, we provide a hands-on and practical guide to generating more revenue with webinars. The six steps covered in this guide provide the starting point for your journey towards highly profitable webinars.

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