Webcasting is a fantastic way of communicating and delivering your message to a targeted audience. It is an online event which makes use of video, audio, and interactive tools which allow both presenter and audience to communicate during the presentation. A webcast can be done in real-time, but it’s also essential to record and have it as an on-demand presentation, so that people who missed the live version can…
In order to achieve a successful webinar, you should prioritize planning and execution first and foremost. Of course, it takes time from start to finish and it involves great team coordination. A webinar that’s well-planned and well-presented is also the product of weeks (or months) of preparation not just of the presentation materials, but of the people behind the event. A seamless webinar is possible only if you put…
33 key metrics for companies of any size Successful marketing and lead generation rely heavily on data and metrics. Webinars provide more metrics than any other marketing asset. But which metrics should you track? Knowing which metrics are available and why they are important are two of the major starting points. The Ultimate Guide To Webinar Metrics highlights 33 metrics that modern marketers rely on daily and explains why…
Social media has become a core component in various marketing platforms and types. As a strategy, it has become a way of helping businesses engage with customers to help boost sales and achieve continuous success. If you run webinars to promote your products and services, social media marketing is among the best strategies you can implement within your presentations. Thanks to the innovative webcasting platforms of today, you can…
A webinar’s lifecycle should not be cut short after it’s presented to an audience. However, many presenters are not doing it right from the moment they plan for a webinar. Cutting the lifespan of your webinar is simple as presenting it to a targeted audience only at a specific date and time. This limits the reach and your desired ROI because you spend money and time without expanding the…
Knowing what your webinar attendees expect is the key to meeting their expectations. As marketers, it is too easy to focus on our own expectations and forget about our prospects and customers. In this guide we look at the webinar attendees’ expectations during the: Pre-webinar phase In-webinar phase Post-webinar phase And we also consider what your attendees’ overall expectations are for your webinars. Download this useful and eye-opening guide…
Generate more than just leads Running webinars is about more than just generating leads. These leads need to turn into revenue for marketers to justify the spend and contribute to the organisation’s growth. Even the best webinars perform better when they are truly integrated with other marketing and sales processes. It is a complex, but profitable task. It will set your organisation apart from many of its peers and…
Don’t be restricted by subscription models Whether it’s your music, file storage or your razor blades, everything, including webinars, is now available via a subscription model. But many companies, who would prefer not to be restricted by annual commitments, are seeking the option to purchase webinars on a pay-as-you-go basis. This choice often forces companies to settle for second best, while the market-leading webinar providers prescribe annual subscription pricing…
79 must-do points before running your webinar Check lists are the unsung heroes of a job well done. Webinars, with their live days and many moving parts, are prime candidates for a good check list. Webinar organisers would do anything to avoid panic in the days and hours leading up to going live. We’ve done the hard work for you. In this comprehensive 79-point webinar check list you get…
A 10-Step Guide To Getting It Right First Time Content is at the core of modern marketing. It is the foundation for effective inbound marketing, lead generation, and the prospect’s journey from self-education to a willingness to engage in a sales conversation. Webinars are core contributors to your content marketing strategy. Their correct integration significantly increases the likelihood of success and provides the foundation for improved lead generation and…
