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Virtual backgrounds, is that the latest gimmick?

Covid-19 and the subsequent global lock-down disrupted our daily lives. One of them being the initiation of webcam conversations with friends, families and colleagues. It did not matter at the time what room you were calling from. Often at the disbelief of other callers. At 247 Webcasting we have been running webcasts with webcams for some time now, years before the pandemic started. Because

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The impact of HLS for mobile webcasting

HLS? Not another acronym! We promise this will be the only one. Well and maybe the video format that it could be replacing, MPEG-Dash. As yes, both refer to video encoding types that we use in webcasting. And with the advent of video vs audio, this has become critical. So, we will go through the pros and cons for both.

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Part 2: The Good, The Bad, and The Ugly (of Webinar Design!)

Part 2: Lobby Page and Confirmation Emails In Part 1 of our Good, Bad and Ugly guide to Webinar Design, we covered the building of your Registration Pages, and how to optimise the design and content to drive sign-ups, and how to perfectly blend form and function. So – congratulations! – you have enticed your potential audience with your promotional

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Part 1: The Good, the Bad, and the Ugly (of Webinar Design!)

Part 1: REGISTRATION The key to great webinar design is giving equal importance to both how your webinar looks, and how engaging it is for your audience; this is the classic design principle of form following function. It may sound simple, but after well over a decade in the industry, we at 247 Webcasting have seen some absolute horror shows

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PAY-PER-VIEW (PPV) WEBINARS: What they are and when to use them

Webinars are one of the most effective methods for digital lead generation. Not only are they a vital source of digital data capture, but they can provide you with highly valuable insights into your target market, and provide a cost-effective way to engage with a truly global audience. This is why they’re such an intrinsic part of every successful online

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10 Common Webinar Mistakes

There is more to a successful webinar than just a great presenter and his attentive audience. It all starts with careful planning, followed by proper execution to keep audiences engaged and interested, while providing value even after a scheduled presentation. In order to maximize the possibilities of a successful webinar, you should be aware of and avoid these 10 common

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Webcasting for Law Firms

Lawyers should showcase their expertise to prospects and clients in an innovative way in order to stand out. Using webcasts enables them to effectively and efficiently do so, while also marketing themselves and distributing content. Furthermore, webcasting platforms allow law firms to gather valuable information that can be used in business development endeavours. Today, webcasts are among the top ranking

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Webcasting for Life Sciences Companies

Medical practitioners and health care providers know the importance of using the internet for getting readily available information. However, life sciences companies take the brunt of the negative effect of this scenario especially when more and more of their target customers are being driven by increased global competition, decreased budgets, and declining sales force. Many life sciences companies often find

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Webcasting for Financial Services

Financial institutions always have crucial decisions to make and serious communication challenges. Among them are the mandatory trainings and recertification they need to provide to their certified employees, and ensuring that there is a continuous stream of company information and updates to their staff and partners. They also require an aggressive external communications approach to update clients and prospects on

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Webcasting for Accounting Firms

Webcasting has become an important tool for accounting firms to communicate with their customers, partners, employees, and prospects. Small to large accounting firms are using webcasts for a number of applications such as CPE (continuing professional education), training, corporate communications, and marketing. Webcasting and virtual presentations allows you to engage, interact, and customize user experience. And since these presentations are

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Benefits of On-Demand and Simulive Events

Developing superior webcasts for marketing, sales and training purposes take time, money and energy. The current options you have from a webcast provider will help determine if you can extend the life of your presentations in such a way that you reach more audiences and succeed at lead generation. Delivering valuable content is, of course, your primary goal whenever you

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